Tourist promotion Europe: `Global Madrid’
The first Governing body of the City council of Madrid in the new municipal mandate approved the creation of the Office of Strategy and Action the Global International `Madrid’, inspired by the model of promotion in the outside that cities like Paris, London, New York or Tokyo apply. This organism will depend on Vicealcaldía that directs Manuel Cobo and to the front they will have to until now coordinating of Economy, Ignacio Niño.
The City council indicated that “in this globalizado century XXI, a city like Madrid, that aspires to the category of world-wide metropolis, must as much have a global and international vision in its direction as in its strategy and management”. For that reason, it has bet to extend the performances and own works of “traditional” the international relations and has decided “to complement them with new approaches, strategies, programs and tools able to guarantee and to assure a solid international positioning the city of Madrid in the next decades”. Source: hosteltur.com